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Life Sciences Business

Commercial and Business Operations


Description
In this module, Sanobar Syed (MSc, MBA) discusses how business analytics is used throughout the value chain in the Life Sciences industry. You will be introduced to key concepts such as Competitive Intelligence (CI) and Market Research (MR), basic and advanced strategic forecasting, market assessment and sizing and sales force effectiveness (SFE) and incentive compensation (IC).
Content
  • Business Analytics
  • Business Analytics Across Value Chains
  • Assessment: Business Analytics Across Value Chains
  • CI and Market Research
  • CI and Market Research
  • Assessment: CI and Market Research
  • Basic/Advanced Strategic Forecasting
  • Basic/Advanced Strategic Forecasting
  • Assessment: Basic/Advanced Strategic Forecasting
  • Market Assessment and Sizing
  • Market Assessment and Sizing
  • Assessment: Market Assessment and Sizing
  • SFE and IC
  • Sales Force Effectiveness and Incentive Compensation
  • Assessment: SFE and IC
Completion rules
  • All units must be completed